Abstract

The Playbook is envisaged to serve as a practical guide for implementing effective BCC campaigns, targeting three key behaviors: litter reduction, decreased single-use plastic consumption, and improved sorting and recycling practices. Targeting key practitioner groups across ASEAN including governments, non-governmental organizations (NGOs)/civil society organizations (CSOs), and the private sector, the Playbook offers tools that are supported by interactive and user-friendly features to design effective and impactful behavior change campaigns.

For practitioners, the Playbook provides step-by-step tools from selecting target groups and understanding their daily realities, to choosing the right behavior change drivers, rolling out a campaign and measuring the impact. Its flexible design allows the Playbook to be applied at different scales, whether in national policies, community programs, or private sector initiatives. Consulting firm for the assignment: Making Oceans Plastic Free under PT Ini Solusi Hijau